5 Tips for Writing a Winning Cover Letter

Many cover letters are a missed opportunity because they regurgitate the information on the cv and therefore fail to attract the employers' attention.  You will maximise your chances of being successful by following these 5 tips....

1. PROVIDE FRESH AND STRUCTURED INFORMATION

Your cover letter should offer entirely new information, distinct from your CV. Begin by focusing on the company and conclude with a compelling case for why you're the ideal candidate.

2. KEEP IT CONCISE

Limit your cover letter to 400 words. Clearly state the role you are applying for in the header.

3. BALANCE THE CONTENT

Devote 80% of the letter to the company and only 20% to yourself. Relate your skills and experiences to the specific role and the company.

4. RESEARCH THE COMPANY AND ROLE

Demonstrate your motivation by showing a thorough understanding of the company, its values, and its industry.

5. SHOW CRITICAL THOUGHT

Highlight your critical thinking skills by discussing industry trends and potential disruptors relevant to the company and sector.